ABOUT THE PROJECT
HackCreative: An Industry Transformed was a 48-hour fully online hackathon which invited industry leaders, creatives, artists, event organizers, and culture workers to build new solutions for the current crisis and a better future of culture and creative industries.
The online hackathon did not require previous experience in digital technology, only a proactive interest to work on new solutions and devote 48 hours to learn and work on projects together with other creative professionals from different cultural backgrounds and industries. During two days, participants learned, built & shared their creations throughout a weekend with the help of experienced mentors and industry experts.
We brought the full spectrum - from strategic outline to tactics implementation. Our responsibilities included concept & content development, speaker relations, communication & marketing strategy, partner communications, technical production, attendee management, on-site management, brand & website development.
The cultural and creative industry hackathon HackCreative: An Industry Transformed invited all creative workers, event organizers, cultural workers, as well as professionals from other fields who wanted to create solutions by encouraging cooperation between different sectors and by establishing closer contact with the audience. During the weekend, an online hackathon brought together more than 300 industry representatives from 30 countries around the world to work together on projects that could potentially address the challenges posed by the COVID-19 crisis, which has had a significant impact on cultural and creative industries across Europe. In total, 26 ideas were created during the 48-hour hackathon. The three most successful projects will share a cash prize fund worth 10,000 euros supplied by Swedbank.
The hackathon offered online workshops which were led by industry professionals - Alex Antolino, Creative Director at Typeform; Birgitta Persson, COO at Point of Value & Director at Olivearte Cultural Agency; Sebastien Toupy, Head of Startup Relations at The Next Web and many others.