• Helve

Future Hub 3rd program: Baltic market leaders set challenges for co-creation with European startups

To quickly and effectively find solutions to meet current business goals, Baltic market leaders have set challenges for European startups to collaborate within the corporate acceleration program Future Hub. During the third co-creation program, Rimi Baltic, Eco Baltia vide, Balcia insurance, and Sadales tīkls will work on innovative solutions to discover growth opportunities startups can offer. European startups are invited to apply for the program by September 27 on the Future Hub website.


By defining their business challenges for startup collaboration, the enterprises are joining a two-month co-creation program, during which pilot solutions will be developed under the guidance of innovation experts and mentors. The goal is to continue the enterprise and startup collaboration also after the program by launching the pilot solution in the market. Future Hub is hosted by innovation management company Helve, and the first two programs have already brought successful results. For example, the result of Rimi Baltic and startup Plant Jammer collaboration - solution “Empty my fridge” is currently used by Rimi customers all over the Baltics every day.

"Open innovation is a globally well-known business development path among large enterprises. Here in the Baltics, we are still at the beginning of this road - many companies are now taking their first steps in establishing an internal innovation culture, hosting hackathons and ideation sprints. Meanwhile, Future Hub is already the next step in the innovation journey – the external acceleration program is designed to accelerate business growth through solution development for a specific challenge. During the first two programmes, companies have proved that this is a good way to respond quickly and effectively to current challenges; we are looking forward to the results the third program will bring," shares Future Hub lead and Helve Busines Development Lead Anna Kiesnere.

During the third Future Hub program, Rimi Baltic will seek solutions to increase fruit and vegetable consumption, Eco Baltia vide looks for new waste recycling solutions, Balcia insurance will welcome automated solutions for the management of their transportation claims, while Sadales tīkls is looking forward to co-create a solution to secure the stability of the grid.


The co-creation program will take place from October to December. Startups will tackle a challenge presented by one of the enterprises and explore potential pilot or market alliances in target technologies and industries. In addition to the facilitated co-creation, selected program startups will also have access to an international mentor pool and workshops on various corporate innovation topics. Future Hub is currently looking for teams in the Baltic and Nordic regions ready to grow their ventures in the Baltic region through partnering with market-leading enterprises. Startups are invited to apply for the program by September 27 on the Future Hub website.


Future Hub is one of Helve's open innovation solutions offered to enterprises and public sector organizations. The aim of the co-creation program is to accelerate large Baltic enterprise growth through the potential of innovation. The third Future Hub program will facilitate the pilot development between startups and such organizations as Rimi Baltic, Eco Baltia vide, Balcia, and Sadales tīkls. In addition, during the first two programs, European startups also collaborated with Latvenergo, Swedbank, Citadele bank, Latvijas Pasts, Orkla and Rīgas Namu pārvaldnieks.



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